Connect Kōrero Report - Case Study
The Brief:
Ministry of Youth Development (MYD) - Te Manatū Whakahiato Taiohi, organised three “Connect and Kōrero” events that brought together ethnic youth from Auckland with policymakers. These events provided a conversational space for policymakers to better understand issues that are important to ethnic youth.
The Solution:
A report was created to present to policymakers and the general public about the issues that were identified during these events, and recommended areas for enhancing safety, inclusion, and effectiveness to support refugee and ethnic migrant youth participation in government decision-making.
The Deliverable:
As a freelancer working with the Innovation Unit and the Ministry for Youth, I was involved in designing the digital and print report. The report’s central theme revolved around a clean layout with bold colors, symbolizing advocacy and collective action with stacked text, conveying a sense of building impact.
This design approach manages to strike a balance between playfulness and accessibility. Vibrant, eye-catching colours are used to create a sharp contrast with the clean layout, infusing vitality into the editorial layouts. The use of bold colourful character illustrations and icons allows us to balance the flow and add breathing space between all the texts, while the use of iconography serves to break up statistics and emphasise crucial content. This way the report is impactful, yet light-hearted, and it allows the reader to absorb key messages and findings in a genuinely engaging way.
